Levi's Roadwear Campaign with Andien "My Choice"

Yes, this beautiful young lady is Andien, one of the most talented Jazz singers in Indonesia. Red Lantern Production in collaboration with Movieholic Production, had this opportunity to work with her and several other talented young people in Levi's Roadwear Campaign. Together with Narrada Communication as the digital advertising agency, this project has become a very successful campaign.

There were so many pressure in working for this project, mainly because it had this HUGE brand that we had to carry. Ok, tell me, who have never heard of the brand "Levi's"? Anyone who live on the planet Earth, I think at some point in their lives have heard this brand. "Levi's"has been a brand that represent youth and rebellious for so many years. It becomes an icon and trendsetter in fashion industry. Very famous for the denim jeans, "Levi's" remains the ultimate players in denim brands.
And the pressure continued. Not that we were dealing with big brand, we were also dealing with a tight schedule and timeline because "Levi's" had chosen well known ambassadors for this campaign, which each one of them had a tremendous unbelievable schedules. Let's the headache began...

"My Choice" was written mainly about the story of Andien since her early days of becoming a Jazz singer. With the treatment as a photo journal, we had to come up with something that was not just plain ordinary (then again, we were dealing with this HUGE brand!). Finally, we came up with this idea of making a short film but with a treatment of combination still photos and videos.

In between her hectic days preparing for the biggest Jazz event in Indonesia, Andien had finally be able to do this shoot on a cloudy
Saturday in the end of February 2011.

And to my surprise, I had been given the biggest opportunity to direct this short film. Yes, ME!! Finally, after all these years just happy by producing in every project, I got the chance to be in a director seat again. I can't believe how I miss the feeling of having this privilege.

Our other challenge would be from wardrobe department. All the wardrobe for Andien were provided by "Levi's". However, because she is very petite (smaller than the size small), it was really difficult for us, especially for Acie as the stylist, to find perfect wardrobes with the right size for Andien. With some help from pins, needles, and even binder clips, we can make all the wardrobes fit for her.




Here are the details of production crew for this project:
Director : Dian Lasvita
DOP : Deska Binarso
Art Dir : Windu Arifin
Wardrobe : Aciesekar
Editor : Hilman Ilyasa
Music : Andhika Triyadi
Production: Devita Handini

It is, our biggest achievement so far, for my self and also for Red Lantern Production.

Thank you Movieholic Production, Narrada Communication and Levi's Indonesia