Red Lantern's first "Public Service Announcement"

Finally, Red Lantern Production was able to produce its first Public Service Announcement. My heart was filled with joy. Within only few months old, Red Lantern Production was able to achieve this far. I couldn't be more proud with this achievement. After a long over due pre-production, early this November, we were starting to shoot this project.

Due to limitation of budget, we couldn't have the proper concept for this PSA. Therefore, we had to go around the city to meet all of these amazing women who have their own business. They are all housewives, with household responsibilities, husband and kids to look after. Regardless all that, they still have the passion to work on their own business from zero.

Talking with them, sharing their stories about family and life, had made me admire their effort and preserverence with the work that they do. This "Mbok Jamu", had to wake up early in the morning just to prepare all ingredients for making the juice. Around 8 o'clock, she went to the market and stayed there until noon. Afterthat, she took her bicycle and sold the herb juice from door to door. She just gave birth to a beautiful baby girl months ago but this didn't stop her from selling herb juice everyday.
This is just one story out of so many interesting stories I've heard from doing this project. And they inspire me to work harder to make Red Lantern fly so high in the sky...

Project : PSA women entrepreneurs with cooperative and small scale enterprise
Duration : 30'
Director : Etienne Caesar
DOP : Deska Binarso
Art Dir : Windu Arifin
Editor : Ahsan Adrian
ProdMgr : Devita Handini