Levi's Roadwear Campaign with DJ Devina "Beatlicious"

Second collaboration between Red Lantern Production and Movieholic Production for Levi's Roadwear Campaign was making short film "Beatlicious" with cool, hip and beautiful, DJ Delizious Devina. As one of the well known female DJ in the country, Devina was chosen to be one of the ambassador for Levi's Roadwear Campaign, along with Andien, Radityadhika and Joko Anwar.

Since the beginning of this project, Devina had given her commitment of her time to get involve for the preparation. Within a very tight schedule, especially during weekends, she could spare her time to meet us for initial briefing and most important thing was for the wardrobe fitting. Fitting was really crucial concern for us, considering the brand that we had to work for was a clothing brand. It was necessary for the wardrobes to looked fit for their ambassadors.
Again, Acie, our stylist had to work hard for this matter. For Andien and Devina, she had to gather all the wardrobes from Levi's, with total of more than 70 pieces, clothing and accessories. Seriously, it was such a hard work within the wardrobe department.


Working closely with my director, Etienne Caesar, this time he had come up with a special treatment for "Beatlicious". Adjusting with Devina's music, he suggested to use a specific camera called "Go Pro". It was a really small camera with fixed lens that usually has been used for surfing or motorcycles competitions. It has specific movement and would give distortion as a final result. Because the size of this camera was so small, it can easily strap on the head to get a point of view shot, or in the chest to get the movement of body, when a DJ was spinning the instruments.


Another cause of headache from this project would be the location. Since we were going to use one location for the whole set of rooms, club, small club, studio, our Art Director, Windu, had to work out this whole idea within a small work space. He was almost going crazy with this condition, but then that's why we called art team "magician". They can create anything out of nothing.



It was 4 in the morning, and we were all still in Asia Afrika Street, Senayan area. It was really a tiring shooting because we had to design the production of 24 hours shooting, again because the consideration of so many locations needed and budget restrain. And Devina, once again showed her professionalism by committed with this production design. She was still happy to run around Sudirman area with high heels 2 o'clock in the morning. What a dedication!!! Salute!!!


Details of production crews as follow:
Director : Etienne Caesar
DOP : Deska Binarso
Art Dir : Windu Arifin
Wardrobe : Aciesekar
Editor : Ahsan Adrian & Hilman Ilyasa
Music : Andihika Triyadi

So, once again this was really another achievement for Red Lantern Production. It was just a pleasure to work for this HUGE brand with the people that we called friends.

Thank you Movieholic Production, Narrada Communication and Levi's Indonesia for this amazing opportunity.....

Levi's Roadwear Campaign with Andien "My Choice"

Yes, this beautiful young lady is Andien, one of the most talented Jazz singers in Indonesia. Red Lantern Production in collaboration with Movieholic Production, had this opportunity to work with her and several other talented young people in Levi's Roadwear Campaign. Together with Narrada Communication as the digital advertising agency, this project has become a very successful campaign.

There were so many pressure in working for this project, mainly because it had this HUGE brand that we had to carry. Ok, tell me, who have never heard of the brand "Levi's"? Anyone who live on the planet Earth, I think at some point in their lives have heard this brand. "Levi's"has been a brand that represent youth and rebellious for so many years. It becomes an icon and trendsetter in fashion industry. Very famous for the denim jeans, "Levi's" remains the ultimate players in denim brands.
And the pressure continued. Not that we were dealing with big brand, we were also dealing with a tight schedule and timeline because "Levi's" had chosen well known ambassadors for this campaign, which each one of them had a tremendous unbelievable schedules. Let's the headache began...

"My Choice" was written mainly about the story of Andien since her early days of becoming a Jazz singer. With the treatment as a photo journal, we had to come up with something that was not just plain ordinary (then again, we were dealing with this HUGE brand!). Finally, we came up with this idea of making a short film but with a treatment of combination still photos and videos.

In between her hectic days preparing for the biggest Jazz event in Indonesia, Andien had finally be able to do this shoot on a cloudy
Saturday in the end of February 2011.

And to my surprise, I had been given the biggest opportunity to direct this short film. Yes, ME!! Finally, after all these years just happy by producing in every project, I got the chance to be in a director seat again. I can't believe how I miss the feeling of having this privilege.

Our other challenge would be from wardrobe department. All the wardrobe for Andien were provided by "Levi's". However, because she is very petite (smaller than the size small), it was really difficult for us, especially for Acie as the stylist, to find perfect wardrobes with the right size for Andien. With some help from pins, needles, and even binder clips, we can make all the wardrobes fit for her.




Here are the details of production crew for this project:
Director : Dian Lasvita
DOP : Deska Binarso
Art Dir : Windu Arifin
Wardrobe : Aciesekar
Editor : Hilman Ilyasa
Music : Andhika Triyadi
Production: Devita Handini

It is, our biggest achievement so far, for my self and also for Red Lantern Production.

Thank you Movieholic Production, Narrada Communication and Levi's Indonesia